Avoid succession drama with a buy-sell agreement

Avoid succession drama with a buy-sell agreement

Recently, the critically acclaimed television show “Succession” aired its final episode. If the series accomplished anything, it was depicting the chaos and uncertainty that can take place if a long-time business owner fails to establish a clearly written and...
Is it time for a targeted marketing campaign?

Is it time for a targeted marketing campaign?

If you’ve been in business a while, you might assume that you know exactly who your customers are. But, as the saying goes, “life comes at you fast.” Customer desires, preferences and demographics can all shift before you know it. One way to avoid getting caught off...
How to battle back against brandjacking

How to battle back against brandjacking

As individuals, we’re warned repeatedly about the dangers of online identity theft. Well, as a business owner, you’re in double jeopardy because a hacker might not only steal your personal identity, but also — or alternatively — hijack your company’s brand. It’s...
Addressing pay equity at your business

Addressing pay equity at your business

Businesses today are under increased pressure to fully understand and thoroughly respond to the issue of pay equity. And neither of these two broad undertakings is particularly easy. First, fully understanding what pay equity is and whether and how it’s played out at...